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Rovio Entertainment Partners With Chupa Chups and Teases Multi-Year Content Roadmap


Rovio will launch an extensive program of new licensing partnerships in North America for the flagship Angry Birds franchise. Rovio will also maintain its previous long-term partnership with TCC for global retail loyalty campaigns.

Rovio is partnering with global confectioner Perfetti Van Melle, owner of Chupa Chups. Commencing in 2019, this long-term partnership will develop an extensive range of Angry Birds-branded Chupa Chups products with 6 million units set to be distributed across global markets. Rovio will unveil further key partnership announcements over the coming weeks.

The September 2019 theatrical release of The Angry Birds Movie 2 is followed by the 10-year anniversary of the original Angry Birds. Throughout 2018, Rovio will continue its games event and partnership program developing bespoke in-game content for new brand partners. Some previous collaborations include the 2018 NFL Super Bowl, Iron Maiden, and Everton Football Club.

Rovio Entertainment will launch a multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2. The highlights include the development of a new long-form animated series for 2020, an unscripted competition TV series, new live stage shows, location-based entertainment projects, and original live-action and animated content for the Angry Birds Youtube channel.

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