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Roald Dahl Grows Licensees in North America

PrintBrand Activation Consulting (BAC) and the Roald Dahl Story Co. introduced the first nine licensees to launch licensed products in North America.

The line is inspired by Dahl’s books including Matilda, Charlie and the Chocolate Factory, James and the Giant Peach, and The BFG, as well as Sir Quentin Blake’s illustrations. The products will begin to hit retail in the fall in the U.S. and Canada.

New partners include Out of Print for newborn through adult apparel, accessories, and gifting; Litographs for adult apparel, accessories, and posters; Storiarts for book scarves, accessories, and newborn blankets and caps; Culturenik for prints and gifting; Winning Moves for Top Trumps card game; Fiesta Crafts for hand and finger puppets; Riley Blake for fabric and fabric kits; Storybook Cosmetics for a beauty collaboration; and Rococo Chocolates for confectionary.

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