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REP Worldwide Launches As Brand Management and Sports Licensing Business

REPWorldwideREP Worldwide (Representing Every Player) launched as a group player representation business that offers licensing and brand management services to athlete-driven sports properties.

NFL Players Association (NFLPA) is the majority shareholder and will work in collaboration with its founding partners—the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA)—to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners.

REP Worldwide will offer resources and representation to a portfolio of athlete-driven sports properties, as they seek to govern their brands. The goal is to create and manage sustainable group licensing and player-marketing programs.

REP Worldwide’s initial representation services will include: strategic planning; leveraging athlete intellectual property group rights; structuring licenses and sponsorships; consulting on marketing activation strategy; driving support for players and licensees at retail; and developing unique content opportunities across platforms via ACE Media, the NFLPA’s content and production subsidiary.

Fueled by the success of the NFL Players Inc. business model, REP Worldwide is at the forefront of sports licensing. For additional information, visit

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