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Pretty Ugly Forms Multi-Category Licensing Partnerships

Amscan Inc., its division Grasslands Road, and its related subsidiary Anagram International, Inc. have secured licenses with Pretty Ugly, LLC to create a complete line of Uglydoll-branded decorated party goods, balloons, and ceramic ware. Amscan will manufacture a party goods line that will include tableware, party invites, gift wrap, and other decorative items, while Anagram will be responsible for the manufacturing of the balloon segment. Grasslands Road has signed with Pretty Ugly to take over the manufacturing and distribution of the Uglydoll ceramic ware items.

Beginning this fall, Komar Kids will manufacture and distribute Uglydoll children’s sleepwear and robes in North America. United Legwear has signed with Pretty Ugly to manufacture and distribute socks and legwarmers for infant/toddlers, kids, and teens, as well as items for the men’s and women’s categories in North America.

Other licensees include Callaway Digital Arts, Inc. for mobile apps, FAB*Starpoint for a line of branded bags and accessories, Richard Leeds International, Inc. for sleepwear, apparel, Zak Designs for children’s dinnerware, Accessory Innovations for cold weather accessories, and Freeze for branded T-shirts and fleece apparel. Thermos will produce lunch accessories. Thumbtack Press will create a line of Uglydoll art prints. Toy Factory will produce Uglydoll-branded plush toys for North American amusement park markets.

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Category: Kids Properties, Plush, Toys

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