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Pillow Pets Introduces Nickelodeon, DreamWorks Animation, and Disney Character Sets

Pillow Pets is releasing new plush foldable stuffed animals of characters from Nickelodeon, DreamWorks Animation, and Disney, among others. The newest Pillow Pets plush lines include Thomas the Tank Engine, Dora the Explorer, SpongeBob SquarePants, and Shrek and Donkey. Pillow Pets’ Disney plush characters include Mickey Mouse, Minnie Mouse, Winnie the Pooh, Tigger, Lightning McQueen (Cars), and Tow Mater (Cars). Additional new characters and styles will be introduced at Toy Fair 2012.

CJ Products offers Pillow Pets plush in a premium line for specialty retailers and a standard line for the mass marketplace. The Pillow Pets Premium plush line features softer, more luxurious fabrics and special “collector-level” branding, including an exclusive tag. The premium styles are exclusive to specialty retailers for a limited time and then introduced to the mass market as new premium styles are created.

“The premium line allows specialty retailers to offer new Pillow Pets plush before they hit the mass market,” said Jennifer Telfer, CEO of CJ Products, LLC. “This enables them to be the go-to purchasing destination for the first wave of styles.”

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Category: Character Licensing, Kids Properties, Plush

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