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Perryscope, Epic Rights Appointed to Jointly Manage Global Licensing Program for Woodstock

Woodstock

Perryscope and Epic Rights have been named to jointly manage a global licensing program for Woodstock, which celebrates its 45th anniversary this August.

Perryscope and Epic Rights will serve as global licensing agents overseeing a series of innovative initiatives that both honor and reflect the Woodstock legacy and lifestyle. As the pioneer of music festivals, Woodstock continues to be the genre’s ultimate standard as well as the catalyst for today’s explosion of festivals worldwide.

The Woodstock spirit remains compelling today, encompassing the support of universal human rights, freedom of creative expression, the loving care of our planet, fair trade and ethical business practices, the power of the individual to make a difference, and the transformative impact of communities as advocates of peaceful change.

A new social media and ecommerce platform that will further engage current fans while also serving to introduce the brand to younger generations will support the licensing program. The Woodstock General Store is where fans engage with products online. It features a curated selection of apparel, accessories, specialty, and lifestyle products, many originally produced for the Woodstock General Store. The product execution and retail development strategies will reflect Woodstock’s global appeal, its commitment to quality, and its message of peace and positive change. The licensing program will be based on a fashion-driven lifestyle program reflecting the ongoing trend of natural and homegrown products, including apparel, accessories, home goods, and stationery.

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