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Peanuts, McDonald’s Partner for Snoopy Happy Meals

McDonalds_SnoopyMcDonald’s retailers will feature a set of collectible Snoopy toys in Happy Meals around the globe. Each toy features a Snoopy activity and comes with a clip so it can be hung on bags and belts. The toys can also be scanned via a smartphone or tablet to unlock exclusive online Peanuts content on the free McPlay app.

The 10 toys available in the U.S. include Snoopy as the Beagle Scout; Baseball Player Snoopy; Dancing Snoopy; Secret Agent Snoopy; Astronaut Snoopy; Basketball Player Snoopy; Snoopy as The Flying Ace; Helicopter Snoopy; Snoopy as the “Masked Launcher”; and Famous Author Snoopy.

The program rolls out in more than 30,000 McDonald’s beginning this month. The program is also available in McDonald’s in dozens of territories throughout Europe, Asia-Pacific, Latin America, and the Middle East.


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