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PBS KIDS Signs Master Toy Licensee

Catching up on some news from last week, PBS KIDS  signed Happy Kid Toy Group, Ltd. as its master toy licensee to launch a new educational line to help preschoolers learn and grow through play, with toys slated to debut in 2011 and to be sold by a range of retailers including toy specialty, catalog, internet and department store, and all major mass retailers. Each PBS KIDS item will be packaged with information on the importance of child-driven play and ideas for parent or caregiver interaction. PBS will invest the revenue earned from the project into the creation of the next generation of educational content for children.

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