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Discovery Communications, Parques Reunidos to Develop Themed Entertainment Centers

DiscoveryComminicationsParques Reunidos partnered with Discovery Communications to develop themed entertainment centers in North America, Western Europe, and Asia-Pacific. The integrated indoor entertainment centers will feature interactive entertainment facilities, rides, dining areas, and a retail store. This partnership will consist of approximately 10 family-friendly centers, each offering interactive experiences.

Discovery Communications features a portfolio of nonfiction, lifestyle, sports, and kids content brands. Discovery’s programming is available in more than 220 countries and territories and reaches 3 billion cumulative viewers.

These entertainment centers will be approximately 5,000 square meters, and will be themed around topics including nature, space, the oceans, and adventure. Visitors will be able to interact with their favorite Discovery brands through inspired destinations that capture the spirit of adventure and exploration.

Parques Reunidos plans to develop entertainment spaces in shopping malls and downtown landmark buildings. The group is currently working with a variety of partners to build more than 20 centers in addition to the six that have already been signed including: Centro Comercial Thader (Murcia), Dolce Vita Tejo (Lisbon), Intu Lakeside (London), two at Centro Comercial XanadĂș (Madrid), and Lionsgate Entertainment City (New York). These six projects will be opened within the next two years.

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