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Funko Inc. to Launch FunkO’s Cereal Line

Screen Shot 2018-07-03 at 2.32.48 PMFunko Inc. is launching a new line of cereals called FunkO’s. The cereal line will feature more than 40 characters from pop culture licenses and each cereal box will include a corresponding miniature Pocket Pop! figure. The back panel will feature themed activities, puzzles, and games. Each box will sell for a suggested retail price of $7.99.

The following FunkO’s will debut beginning this summer: Mega Man FunkO’s; Cuphead & Mugman FunkO’s;  Retro Freddy FunkO’s; A Nightmare On Elm Street’s Freddy Krueger FunkO’s; Friday the 13th’s Jason Voorheese FunkO’s; The Lord of the Rings FunkO’s; Cuphead ‘Don’t Deal with the Devil’FunkO’s; IT’s Pennywise FunkO’s; Huckleberry Hound FunkO’s; DC’s Batman FunkO’s; DC’s Batgirl FunkO’s; Beetlejuice FunkO’s, and Cthulhu FunkO’s.

 

 

Moose Toys, Velocity Partner for Shopkins TV Spots

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Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes. A Shopkin then takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up situations.

Amazon to Publish Holiday Toy Catalog

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Following Toys “R” Us closures, Amazon will reportedly publish a holiday toy catalog to corner the open market left by the former Toys “R” Us’ Big Toy Book catalog. The catalogs will be mailed to homes and handed out at Whole Foods Market, the grocery chain Amazon purchased last year.

 

DC Comics Launches DC Universe, Digital Subscription Service

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This fall, DC Comics will launch DC Universe, a digital subscription service that gives subscribers access to exclusive content and experiences. Subscribers can watch all-new original live-action and animated series, classic TV series and films, read a curated selection of digital comic books, breaking news, an expansive DC-centric encyclopedia, and gain access to exclusive merchandise.

Additional features include opportunities to connect with others in the DC community, earn premium rewards, and participate in sweepstakes and contests. Beta access sign-ups will open in August, giving members a chance to test the new digital experience and provide feedback on the early version of the service before it goes live this fall. Read the rest of this entry »

The Rolling Stones, Universal Music Group Expand Global Partnership

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The Rolling Stones and Universal Music Group (UMG) expanded its partnership with deals covering the band’s recorded music, audio-visual catalogs, archival support, global merchandising, and brand management.

UMG extends its position as the home for The Rolling Stones’ catalog and will continue to distribute the band’s recorded music catalog globally with future projects with reissues to be released through UMG’s labels and networks around the world.
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Philippa Cradock, V&A Partner For Faux Flower Collection

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Philippa Craddock partnered with the Victoria and Albert Museum (V&A) to expand Philippa Craddock’s lifestyle offering with a range of faux flowers.

The collection uses the V&A’s collection of botanical illustrations, and includes a combination of wild meadow flowers and tropical stems in light tones with hand-painted stems. The faux collection can also be incorporated into real floral and foliage displays. The collection can be found at here.

 

 

Hasbro, Olympia Le-Tan Partner for Monopoly Handbag Collection

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Hasbro Inc. partnered with Olympia Le-Tan (OLT  Paris) to produce Monopoly-inspired handbags globally. The book-clutch handbags mirror the brand’s game elements and design and the line is available now through December 2019 in-stores and online at select retailers worldwide.

 

GreenLight Collectibles, Bardahl Partner for Die-Cast Vehicles

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GreenLight Collectibles partnered with Bardahl to provide collectors with die-cast geared toward collectors. A collection is in the works of retro Bardahl Bad Guys, a 1967 Chevrolet Camaro 427 Mr. Bardahl II, a 1967 Volkswagen Beetle Bardahl #87 Team Fittipaldi, and a 1970 Chevrolet Camaro Mr. Bardahl.

King Features Partners With New Global Agents for Cuphead

ch_mm_cover_ltd[2][2]King Features partnered with four new global agents for Studio MDHR’s video game, Cuphead. Allsorts Licensing (UK and Republic of Ireland), BN Licensing (Belgium, Netherlands, and Luxembourg), Premium Licensing (Italy), and Copyrights Asia (Japan) will expand the reach of the franchise outside of the U.S.

The new partnerships feature products ranging from apparel, accessories, costumes, and home décor. Current partners in the U.S. include Funko, Accutime, Fifth Sun, Dark Horse Comics, Underboss, and Just Funky.

Primitive Skateboarding, Adult Swim Launch Rock and Morty Capsule

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Primitive Skateboarding partnered with Adult Swim to produce a Rick and Morty 20-piece limited line of hard goods, apparel, and lifestyle goods inspired by the characters of the animated series. The Primitive x Rick and Morty Capsule is available now here.

 

 

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