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Octonauts a success in UK, Fisher Price to Produce Merchandise

Octonauts, the latest pre-school brand from Chorion, is finding success with UK audiences.

The animated show launched on CBeebies in October and has been a top-rated program for children aged 4-6. A second series has been ordered and is currently in development.

There has also been a demand for Octonauts’ merchandise, and a new toy range from Chorion’s master toy partner, Fisher Price, is scheduled for August. New products will include a range of figures, vehicles and playsets. Features include posable characters and color-change creatures, plus interactive GUP vehicles, which propel in water or land, squirt water and chomp.  Publishers are already on board for complementary books including Simon and Schuster in the spring and summer in the UK and Hachette Jeunesse in France.

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Category: Brand Licensing, Character Licensing, Kids Properties, Television

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