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Nickelodeon Consumer Products and Sakar Launch Victorious-Branded Line Internationally

Nickelodeon Consumer Products International signed a new deal with New Jersey-based consumer electronics retailer Sakar Interational to launch internationally a branded consumer electronics line inspired by Nickelodeon’s live-action series Victorious. Announced today by Michael Connolly, head of consumer products, VIMN, at Brand Licensing Europe, the two-year agreement will run until the end of December 2013 and covers all regions including Asia-Pacific, Europe, and Latin America.

The extensive Victorious range will comprise the same products internationally as for the U.S. and will be aimed primarily at girls ages 6-11. Included for retail are digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines and other youth electronics devices. Also on sale will be a range of computer accessories, iPhone and iPod kits, and speaker docs, as well as headphones and video game accessories. Products will now be available across major European markets including Austria, Belgium, France, Germany, Ireland/Eire, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland, the UK, Australia, Canada, and Mexico.

The Victorious range will be available in mass-market toy shops and department stores, specialty toy stores, office supply retail outlets, convenience stores, electronics stores, pharmacies, and video game stores.

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Category: International, Kids Properties

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