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NFLPA Forecasts Next Group of Top-Selling Players on Rising Stars List

NFLPARisingStarListNFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., predicted that Saquon Barkley, Alvin Kamara, and Case Keenum rank as projected future top-selling performers on the NFLPA Rising Stars list.

This year’s list features three categories of projected top-sellers: Rookies, Veterans and Familiar Faces, and New Places. The list aims to identify the next players poised to have an instant impact on consumer sales and rank among top sellers of all officially licensed player-identified merchandise for all NFLPA sponsors, licensees, retailers, and future partners. To be considered, players must not have appeared in any previous quarterly or year-end NFLPA Top 50 Player Sales List.

Each of the three category rankings on the new NFLPA Rising Stars list is developed by evaluating factors including draft position, on-field performance, fantasy football popularity, early demand from NFLPA sponsors for content and marketing, product submissions from more than 70 NFLPA licensees, and the strength of a player’s new team market. The lists of players will be updated once annually.

New York Giants running back Saquon Barkley leads the ten rookies tabbed by the NFLPA to finish among the future best-selling players. Baker Mayfield of the Cleveland Browns, Sam Darnold of the New York Jets, Josh Allen of the Buffalo Bills, and Josh Rosen of the Arizona Cardinals round out the five rookies predicted to have high impact at retail.

The NFLPA Rising Stars foresees popular veterans, with four of the top five having been rookies last season. New Orleans Saints running back Alvin Kamara, Jacksonville Jaguars running back Leonard Fournette, Kansas City Chiefs quarterback Patrick Mahomes, Jaguars CB Jalen Ramsey, and Minnesota Vikings running back Dalvin Cook rank as five young veterans to watch.

Top free agents and major trade acquisitions in new markets for the 2018 season are also positioned as likely retail performers in the NFLPA Rising Stars Familiar Faces, New Places category. Among the players expected to make a strong first impression with fans in their new markets are Denver Broncos quarterback Case Keenum, Dallas Cowboys WR Allen Hurns, Los Angeles Rams WR Brandin Cooks, Chicago Bears wide reciever Allen Robinson, and San Francisco 49ers running back Jerick McKinnon.

The reveal of NFLPA Rising Stars follows the recent announcement of the Year-End NFLPA Top 50 Player Sales.

2018 NFLPA Rising Stars List

  1. Saquon Barkley, RB, New York Giants
  2. Baker Mayfield, QB, Cleveland Browns
  3. Sam Darnold, QB, New York Jets
  4. Josh Allen, QB, Buffalo Bills
  5. Josh Rosen, QB, Arizona Cardinals
  6. Calvin Ridley, WR, Atlanta Falcons
  7. J. Moore, WR, Carolina Panthers
  8. Derrius Guice, RB, Washington Redskins
  9. Bradley Chubb, DE, Denver Broncos
  10. Shaquem Griffin, LB, Seattle Seahawks


  1. Alvin Kamara, RB, New Orleans Saints
  2. Leonard Fournette, RB, Jacksonville Jaguars
  3. Patrick Mahomes, QB, Kansas City Chiefs
  4. Jalen Ramsey, CB, Jacksonville Jaguars
  5. Dalvin Cook, RB, Minnesota Vikings
  6. Michael Thomas, WR, New Orleans Saints
  7. Alex Collins, RB, Baltimore Ravens
  8. Davante Adams, WR, Green Bay Packers
  9. Aaron Donald, DT, Los Angeles Rams
  10. Derrick Henry, RB, Tennessee Titans

Familiar Faces, New Places:

  1. Case Keenum, QB, Denver Broncos
  2. Allen Hurns, WR, Dallas Cowboys
  3. Brandin Cooks, WR, Los Angeles Rams
  4. Allen Robinson, WR, Chicago Bears
  5. Jerick McKinnon, RB, San Francisco 49ers
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