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NECA, LAIKA to Partner to Produce Multi-Category Range of Merchandise

NECALogoThe National Entertainment Collectibles Association (NECA) signed a deal to produce a multi-category lineup of merchandise with animation studio LAIKA. NECA debuted an exclusive Coraline in a Deluxe Display Box at San Diego Comic-Con. The deal was brokered by licensing agency Striker Entertainment, which represents the rights to the LAIKA library of legacy and future films.

The deal with NECA coincides with LAIKA’s pop-up exhibit The LAIKA Experience, which was open in San Diego through July 23rd. The exhibit featured props, puppets, monsters, and sets from LAIKA’s award-winning films as well as fan art, photo ops with LAIKA’s costumed characters, daily drawings for a pair of Nike’s LAIKA-themed shoes designed by Tinker Hatfield, social media activations, giveaways, and more.

NECA’s multi-category merchandise lineup includes bespoke reproduction hero puppets featuring Coraline, Norman, Eggs, and Kubo available for consumer orders by end of this year. Future products will include traditional articulated and non-articulated figures and dolls; resin statues; plush figures; bobble head figures; stylized vinyl toys; large scale foam figures; prop replicas; and board games.

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Category: Action Figures, Toys, Trade Shows

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