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NBA, Perform Media Enter Multi-Year Digital Media Partnership

NBAThe National Basketball Association (NBA) and Perform Media entered a multiyear partnership that will see Perform manage the league’s official websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico, and Spain.

Through the partnership, Perform will manage the NBA’s official online destinations in select international markets that reach more than 15 million unique visitors each month. Perform will grow the league’s international audiences on these platforms through locally-relevant stories and branded content, and promote NBA League Pass, the league’s live-game subscription service, on Perform’s over-the-top (OTT) content platform, DAZN.

The NBA currently features 20 localized, international web destinations.

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