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Mr. Potato Head Rises at Toy Fair

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair.

WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Mr. Potato Head has never been faster than a speeding bullet or summoned by the “Bat Signal” to wipe out crime on the streets of Gotham City—until now.

Mr. Potato Head leaps into the role of his favorite DC Comics superheroes, including Batman as The Dark Knight, ready to launch this June in time for the July 20 theatrical release of The Dark Knight Rises. Classic Superman and Wonder Woman spuds will follow in time for the holiday season, and more DC Comics superheroes and villains are planned for next year.

Of course, these being Mr. Potato Head toys means that all the components will be interchangeable, and fans will be able to mix and match pieces with hilarious results. The line of figures will be available at specialty retailers and e-tailers starting this summer.

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Category: Character Licensing, Kids Properties, Toy Fair, Toys, Trade Shows

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