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Penguin Random House Grupo Editorial to Launch Heidi Bienvenida Collection

HeidiMondo TV Iberoamerica and Penguin Random House Groupo Editorial entered a multi-country publishing deal with Penguin Random House Grupo Editorial to create a collection of Heidi Bienvenida books.

In the two-year license agreement, Penguin Random House Grupo Editorial will launch more than 10 titles inspired by the teen comedy drama. Heidi, Bienvenida a Casa reinterprets the classic children’s novel Heidi, and follows the adventures of a carefree girl who leaves her beloved mountain home to live in the big city.

The books will be published in Spanish for the Latin American market, and will be available in Colombia, Chile, Argentina, Uruguay, and Paraguay. The first titles will appear next March.

A Heidi Bienvenida licensing program, is already under way in Latin America and Italy. Mondo TV Iberoamerica plans to establish licensing partnerships for the property throughout Europe, the Middle East, and Africa (EMEA). Among the first licensees is Panini, which has signed a worldwide deal to produce a range of Heidi-inspired books, stickers, and magazines.



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