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Momentum Worldwide, PMK•BNC Launch Gaming and E-sports Practice

MomentumMomentum Worldwide and PMK•BNC formed a new cross-agency practice focused on connecting brands with the world of video games, e-sports, and the nearly two billion video game fans around the world.

The new agency provides consultation services for brands interested in the world of gaming and e-sports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more. The practice will also focus on activation expertise for brand experiences and live events, branded content, digital and social engagements, PR and media outreach, and more.

The practice will be led by Momentum’s Glenn Minerley, entertainment and gaming partnerships, and PMK•BNC’s Mark Van Lommel, brand marketing and Esports content, and will be based out of the agencies’ global headquarters in New York and Los Angeles, respectively.

The new practice launches following Momentum’s latest global research study, “WE KNOW Gamers,” conducted alongside Twitch, and looks into the attitudes, behaviors, and interests of gamers and non-gamers.

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Category: Entertainment, Games, Video Games

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