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MGAE Expands Global Licensing Program for L.O.L. Surprise!

LOLSurpriseTotsBallSeries2MGA Entertainment Inc. will expand its global licensing program for its toy brand L.O.L. Surprise!. L.O.L. Surprise! launched last December and offers seven layers to unwrap with a surprise in each layer, and a doll with a water feature as the final

MGAE appointed a roster of North American and international licensees to support the launch of the global licensing program.  International licensees include BCI in the for nightwear, apparel, and swimwear (UK); Blueprint for stationery (UK); Cardinal Industries for games and puzzles (Europe); Danilo for greeting cards and calendars (UK); DJ Murphy for a monthly magazine (UK); Dreamtex for home textiles (UK); H&A for health and beauty (UK); Little Brother Books for annuals (UK); MV Sports bikes, scooters, and accessories (UK); Parragon for publishing (U.S., UK, Ireland, Australia, New Zealand, Canada, and Asia-Pacific); and TDP/Aykroyds for nightwear, underwear, and swimwear (UK).

North American licensing partners include Accessory Innovations for apparel and accessories (US); Almar Sales Company Inc. for party goods (US); Bulls I Toy LLC for novelty (US); Cardinal Industries Inc. for toys, crafts, activity (U.S. and Canada); Franco Manufacturing for home décor and furnishings (US and Canada); Handcraft for apparel and accessories (U.S. Puerto Rico, and U.S. Military Exchange Services); HER Accessories for apparel and accessories (US); Horizon Group USA for toys, crafts, and activity (US); Hybrid Promotions for apparel and accessories(U.S.); Innovative Designs for exclusive Claire’s and Michael’s stationery (U.S. and Canada); Megatoys for seasonal (U.S.); and Taste Beauty for health and beauty (U.S.).

MGAE will begin to rollout Series 3 in key territories worldwide with new surprises, new characters, and more innovations.

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Category: Dolls, Kids Properties, Toys

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