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Marvel Universe Live! and Unifi Reward Kids for Recycling

Nov13.MarvelUnifi Inc., in connection with its Repreve recycled fiber brand, has joined with Marvel Universe Live! in a national initiative encouraging children to take responsibility for recycling at home and in their everyday lives.

Repreve and Marvel Universe Live! began the multi-city initiative in Charlotte, N.C., teaming up with Charlotte–Mecklenburg Schools, the Boys and Girls Club of the greater Charlotte area, and Mecklenburg County Solid Waste Division to host a city-wide recycling contest.

The recycling contests are part of Repreve’s national #TurnItGreen movement, created to drive awareness about the importance of recycling and the products that can be made from plastic bottles. Additional recycling contests will be held in the coming months near Los Angeles and Portland, Ore.

The Boys and Girls Clubs of the greater Charlotte area and the Charlotte-Mecklenburg Schools collected nearly 200,000 plastic bottles within the 10-day recycling challenge which, after being recycled, could create enough Repreve yarn to make 8,000 Repreve-based Patagonia Jackets, 100,000 t-shirts or 25,000 pairs of pants. Mecklenburg County Solid Waste Division played a major role, ensuring that all bottles collected were recycled correctly.

Performers from the Marvel Universe Live! show will participate in a live stunt to celebrate the #TurnItGreen events, culminating in Captain America’s 19-foot vertical motorcycle jump from ground to platform, known as the “Splatter Jump.”

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