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MARS Retail Group Signs First Pet Care Licensee

Olivine-GreeniestreatswithballlowresHot dog! (I might have just given myself a lunch idea.) The MARS Retail Group just signed its first licensee for the company’s “Petcare Brands,” which include Pedgree, Whiskas, Greenies, Cesar, Sheba, and Royal Canin. Olivine International Marketing Ltd. will manufacture soft toys, rubber products, beds, carriers, gift baskets, tins, and plastic packaging for the Pedigree, Whiskas, Cesar, and Greenies brands to be available in stores in April.

John Capizzi, general manager of Licensing for MRG, said he hopes that the company’s success in licensing its chocolate brands would extend to pet care products, and noted that the company is actively seeking more licensees. If you’re interested, contact Debi Rosenfeld of MRG at debora.rosenfeld@effem.com.

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