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MARS Retail Group Adds Star Brite as Licensee

Mars Retail Group announced a licensing agreement with Star Brite Illuminations, a division of Star Candle LLC. Star Brite will produce candles that reflect the playful scents and personality of the fun-loving M&M’S Brand Characters as well as the popular Starburst and Skittles brands. Star Brite unveiled the new, licensed candles in mid-March at the International Home & Housewares Show in Chicago, and they will be available nationwide at major retailers in June 2010.

“Star Brite’s reputation as a leader in the candle industry makes the company an ideal licensing partner for Mars,” says John Capizzi, general manager of licensing for Mars Retail Group.  “Consumers are already wildly enthusiastic over products depicting the M&M’S Brand Characters, and we expect this new line of scented candles to be no exception.”

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