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MainGate Becomes PBR’s Exclusive Merchandise Partner


MainGate entered an exclusive partnership with Professional Bull Riders (PBR), to manage events, eCommerce, and wholesale retail business.

Under the agreement, MainGate will develop and sell officially licensed PBR merchandise at nearly 50 events on the  Built Ford Tough Series and the BlueDEF Tour.

MainGate will also design and maintain PBR’s eCommerce store,, and facilitate wholesale opportunities for PBR merchandise, including expanded apparel offerings with major retail stores across U.S.

MainGate event sales will debut on August 19 in Nashville at Music City Knockout and a new PBR online store will launch in early fall.

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