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Magnolia Bakery Appoints Moxie as Worldwide Brand Extension Agency

moxieThe global retail bakery chain Magnolia Bakery appointed Moxie & Co. brand extension agency of record for the Magnolia Bakery brand worldwide. Moxies will tap into the food and home goods categories with a fully integrated brand licensing program that will launch this year.

Moxie will seek new opportunities for the brand across close-to-core food categories, including beverages, desserts, ice cream, snacks and baking products, as well as gifting, bakeware, housewares, and publishing. Moxie will also seek in-restaurant partnerships that would feature the brand on menu items.

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