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Little, Brown’s “Hulk” of a Deal

Marvel Entertainment has partnered with Little, Brown Books for Young Readers to launch Super Hero Squad and Iron Man 2 children’s book publishing programs, including novels, early readers, storybooks and activity books. Starting this spring, Little, Brown Books for Young Readers will release six Iron Man 2 titles and the first three Super Hero Squad books.

Additionally, Marvel has expanded its partnership with Bendon Publishing to launch an expanded children’s reading program featuring Spider Man, Marvel Heroes, Super Hero Squad, Iron Man 2, and the Incredible Hulk.

Through this expanded agreement, Bendon Publishing will augment its existing line of Marvel children’s books with new formats for a wide range of Marvel properties. The children’s reading programs will include activity books, coloring books, pop-up books, workbooks, flash cards, reward stickers, and board books. The initial line of titles will be available at drug stores, discount stores, department stores, mass market, price clubs, super market/grocery, and craft and hobby stores.

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