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LMA, Dolly Madison Ice Cream Partner for PEZ Collection

LMA_DollyMadison_PEZLisa Marks Associates Inc. (LMA) partnered with Dolly Madison Ice Cream Inc. for a line of PEZ frozen novelty products at drug, grocery, mass, club, specialty, mobile vending, and convenience store retail channels in the U.S. and Canada. Dolly Madison Ice Cream introduced the PEZ program to ice cream distributors at the recent International Association of Ice Cream Distributors and Vendors Show.

The initial collection of frozen treats includes PEZ Emoji Face Pops, Fun-Up Pops, and Super Pops, available in fruity, tropical, and rainbow flavors derived from the original PEZ candy tablets.

 

A broad launch is planned for the program, with initial products scheduled to a range of retailers in March.

 

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