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LIMA to Sponsor Group Climb Up Mt. Everest

The Licensing Industry Merchandisers’ Association (LIMA) today announced that it is sponsoring a fundraising climb to the base camp of Mt. Everest in October to support the Children’s Brain Tumor Foundation (CBTF) and is calling on the licensing industry to take part. As part of the LIMA Cares campaign, the association has a three-year commitment to raise $3 million to fund the CBTF Tissue Consortium.

CBTF, the licensing association’s charity of choice, calls brain tumors the toughest children’s cancer: one-third of those diagnosed die within five years and most of those who survive suffer profound effects of the tumor and treatment.

“The Mt. Everest climb provides LIMA members with an opportunity to get actively involved in supporting the tissue consortium, which will enable researchers around the world to collaborate to speed a cure for brain cancer,” said Charles Riotto, president of LIMA. “We are looking for four to six adventurous LIMA members from around the world who will join the group to help us raise money to help find a cure.”

The climb will take place October 13 – 31, 2010 and cost per climber is $6,600 plus airfare to Nepal. The Everest Base camp, located 18,000 feet up the face of Mt. Everest, is the last stop for expeditions on the way to the summit.  Abercrombie and Kent, a leading adventure tour company, is operating the climb and will handle all the arrangements other than air travel. Each climber will be asked to raise $25,000 toward LIMA’s fundraising goal.

This climb is being spearheaded by LIMA member Jennifer Zivic, who climbed Mt. Kilimanjaro in 2008, raising more than $32,000 for CBTF in memory of her father who died from brain cancer.

LIMA will conduct a webinar on Thursday, April 15 from 12:30 to 1:30 p.m. EST, during which Ms. Zivic will outline details of the climb for members who are interested in learning more.

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