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LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

The first LaurDIY collection from Mad Engine will be launched for fall 2018 exclusively at Ardene Stores in Canada and at selected retailers in the U.S.  All of the LaurDIY  products are designed with LaurDIY and will be featured in a series of videos and other promotions.

Mad Engine joins previous partners, including Plaid, Mattel, Cousin, Incipio, The Kersheh Group, and C.R. Gibson.

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Category: Apparel, Celebrities, Digital Licensing, Fashion Licensing, People, Social Media

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