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LaurDIY Adds New Licensing Partners

Processed with VSCO with e8 presetLauren Riihimaki, known as LaurDIY, adds new licensees for a range of DIY craft supplies, tools, and kits, as well as finished products, featuring designs and inspirations from LaurDIY. All of LaurDIY licensing has been managed by The Brand Liaison.

New licensees, including Plaid Enterprises, Mattel, Cousin, and C.R. Gibson, developed licensed products to launch in stores next fall. The new products will be supported by social media and other marketing initiatives, including in-store appearances.

Plaid Enterprises designed an entire line of crafting tools including fabric paints, markers, stencils, stickers, transfers, stamps, patches, and trim. The products will be used by Lauren on many of her upcoming video projects.

Mattel’s Rose Art division will create a collection of DIY crafting kits, including plush animals, desk accessories, frame and clip calendar sets, shadow boxes, and even custom letter board kits.

Cousin features a range of jewelry kits and hair products. The jewelry kits include gem stones, cording, crowns, stretch, and more.

C.R. Gibson will launch a full collection of stationery and back-to-school products, including notebooks, planners, agenda,s pencil pouches, and writing tools. The line will incorporate holographic, velvet, foil, and denim.

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