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Kumho Tire and NBA Announce Multiyear Partnership Renewal

The National Basketball Association (NBA) and Kumho Tireimage005 announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.


Kumho Tire will continue to serve as the presenting partner of the NBA D-League All-Star Game, with the brand featured on jerseys, on the court, and through courtside signage. Kumho Tire will also have brand presence at the NBA All-Star Game.

The expanded partnership also includes increased promotional efforts, which provide customers and dealers access to experiences throughout the season, including at marquee NBA and NBA D-League events.

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