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KB Toys to Reportedly Make a Comeback Following Toys “R” Us Shut Down

KBToysThe California company Strategic Marks, which bought the KB Toys brand in 2016, is currently in discussion with pop-up operators to re-open stores in malls before Black Friday. The news follows last week’s announcement that Toys “R” Us will shut down all U.S. stores.

Strategic Marks’ chief executive officer Ellia Kassoff is in talks with retailers, including Go! Retail Group, Spencer Spirit Holdings, and Party City to provide the real estate. Kassoff is also reportedly in discussions with toy manufacturers, including Mattel.

KB Toys stores originally closed its chain of stores in 2009.

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