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Popeye Sails Into Joyrich with New Fashion Collaboration

popeyefashioncollectionLos Angeles-based brand Joyrich and King Features partnered for a Popeye apparel collection.

Generation-X, the ‘90s-themed line, launched in August and includes unisex jackets, sweaters,  hoodies, sweatshirts, turtlenecks, rugby shirts, and T-shirts; accessories include socks, caps, totes, clutches, and iPhone cases.

In addition to Joyrich stores in the U.S. and Asia, the line will appear in fashion retailers and online, including DJ Premium, 3NY, Moose LTD (Canada), Harvey Nichols (Hong Kong), Cabinet Noir (Australia), Elite (Spain), DiVincenzo Boutique (Italy) and Blue Hawaii (China).

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Category: Apparel, Fashion Licensing, Footwear

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