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ITVS GE, Trademark Products Ltd. Partner to Produce Line of Village People Apparel

ITV Studios Global Entertainment (ITVS GE) has partnered with Trademark Products Ltd. to produce a range of fashion apparel for the Village People brand. The clothing line will include men’s and women’s T-shirts, sweatshirts, and hoodies. The products will launch in major UK stores this spring and summer.

The apparel is inspired by a new designer look and supporting style guide with a target age of teenagers to adults ages 18 to 35. The looks are part of a Village People brand licensing and merchandising strategy to appeal across multiple generations and demographics.

Future retail launches are planned for Q4 this year, including apparel, gifting, homewares, stationery, back-to-school, video games, accessories, electronics, and apps.

 

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