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ITV Studios Expands Thunderbirds Are Go Partnerships

ThunderbirdsAreGo_RegattaITV Studios Global Entertainment continues to rollout its licensing partnerships based on the Thunderbirds Are Go series.

Regatta Great Outdoors will feature window displays, in-store point-of-sale (POS), competitions, and special offers this fall. The collaboration will rollout in 20 Regatta stores in the UK and Ireland with a full window display kit. It also featured an in-store and online competition for the chance to win one of five Amazon Fire Kids tablets and a year’s subscription to Amazon Prime. In store POS kits were also installed in 50 branches of The Range.

Additionally, the brand partnered with Fun Kids Radio for a competition that will be broadcasted to its digital audio broadcasting (DAB) radio and podcast audience. Fully-branded pages on its website, email inclusions, and social media mentions will include more details on the collaboration.

The AW17 collection includes T-shirts, fleeces, jackets, hats, gloves, and scarfs designed for kids 3 to 12 years old. Swingtickets and end-of-arm display cards call out the features of each product and reference to the Thunderbird vehicles. The partnership will continue throughout next summer, with the launch of an extended range, including tracksuits, shorts, and swimwear. A range of camping equipment will feature tents, sleeping bags, folding chairs, and utility backpacks modelled on the Tracy brothers jetpacks.

The latest series of Thunderbirds Are Go airs on CITV and ITV, and episodes are available to watch on Amazon Prime Video.

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Category: Entertainment, Kids Properties, Retail, Television

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