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Ink to Showcase New Properties at BLE 2013

Ink will be showcasing Subway Surfers and Masha and the Bear at BLE 2013. Subway Surfers is the 3-D platform game that puts the player in the role of young graffiti artists as they evade a railway security guard and his dog. Challenges involve dodging oncoming trains and other hazards, whilst picking up coins and useful objects. Developed by Danish digital company SYBO Games and distributed by Kiloo, the app has 200 million downloads less than twelve months of launch. Ink has appointed a global network of sub-agents to help popularise the brand and a consumer product programme is in place in North America, with all key categories signed.

Masha and the Bear , the Russian animation that chronicles the adventures of a little girl called Masha and the bear who becomes her reluctant playmate, wilL also be at BLE. Masha and the Bear is going global and agreements are in place with broadcasters around the world to screen the cartoon. The next stage will see Ink taking the brand into the consumer products field through a global network of sub-agents. Masha and the Bear’s Russian licensing market includes Kinder, Egmont, Orkla, and Ferrero has generated more than 400 individual SKUs there.

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