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IMG Named Global Licensing Representative for Jeep, Dodge, Ram, and Chrysler

img copyFCA US LLC appointed IMG as the exclusive global licensing representative for its Jeep, Dodge, Ram, and Chrysler brands in a multi-year deal. This new partnership will see IMG grow through a range of licensed categories including apparel, accessories, gaming, outdoor gear and equipment, toys, and experiences.

The collaboration also includes management of brands’ existing licensed product programs in North America, Europe, Latin America, and Asia, with a focus on expanding product offerings and sales in department, specialty, and online stores. IMG will take a region-by-region approach to developing and extending each of the four brands’ licensing programs. A transnational team led from IMG’s offices in North America will develop and manage licensing programs for each brand.

Rocket will focus on categories including gifting, Christmas decorations, apparel, stationery, homewares, food and confectionery, partyware and dress up, games and puzzles, and accessories. New licensees will add to the range from existing licensees, Dreamtex and Design Group. The first phase of products launches in Autumn/Winter of 2018.

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