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Hornby Acquires Master Toy License for Olly The Little White Van

UK creative agency Ideas at Work has signed a pan-Europe and Australia agreement with toy manufacturer Hornby, appointing the company as master toy licensee for the European and Australian markets for the upcoming animated series Olly The Little White Van.

Under the four-year license, Hornby will develop an extensive product line for Olly The Little White Van, including die-cast, push-along, friction powered and R/C vehicles, playsets and character figurines, Hornby and Scalextric sets, and jigsaw puzzles. The toys are set to debut in the UK in spring 2012.

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