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Hawaiian Tropic Extends Signature Indulgence with Four New Licensees

Energizer Personal Care has partnered with four licensees to extend the exotic essence of Hawaiian Tropic sun care into a variety of everyday and seasonal product categories that include swimwear, footwear, fragrance, cosmetics, and beach accessories. Licensed products will leverage the fragrances and formulas along with design assets to capture the multi-sensory experience of Hawaiian Tropic.

The four new Hawaiian Tropic licensees include Dreamwave for women’s and juniors’ swimwear, Eastman for summer footwear, Luxe Brands  for cosmetics and fragrance, and Morgan Home for beach towels and beach tote bags. Beach accessories and footwear will launch this year, and swimwear, cosmetics, and fragrance next year. The partnerships between Energizer Personal Care and its new licensees were brokered by Brandgenuity.

For licensing opportunities, please contact Brandgenuity at 212-925-0730 or

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