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Genius Brands, Spirit Halloween to Launch Rainbow Rangers Direct-to-Retail Program

RainbowRangersGenius Brands International Inc. partnered with Spirit Halloween for Rainbow Rangers character costumes and accessories in North America. The new original preschool series will air on Nick Jr. this fall.

Spirit Halloween will design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at more than 1,300 retail locations across the U.S. and Canada beginning next August.

Spirit Halloween joins a roster of retail partners for the retail debut of Rainbow Rangers merchandise, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment. Led by global master toy partner Mattel Inc. and global master publisher Macmillan Children’s Publishing Group for its Imprint label, additional licensing partners include Bentex for master apparel licensee; Global Brand Group for sleepwear and hosiery; Berkshire Fashions for cold weather accessories; BioWorld for bags and backpacks; H.E.R. Accessories for hair and jewelry accessories; Jay Franco Mfg. for bedding and bath; Dynacraft for bikes, trikes, scooters, and wagons; and Kiddieland for foot-to-floor ride-on toys.


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