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Genius Brands Names Margaret Loesch as Executive Chairman of Kid Genius Cartoon Channel

margaretloesch_geniusbrandsGenius Brands International Inc. named children’s and family media executive Margaret Loesch as executive chairman of its Kid Genius Cartoon Channel.¬†Loesch will provide counsel to newly-promoted channel president Deb Pierson, as well as expand the platform.

Loesch comes with four decades of experience working with children’s broadcasting and family entertainment with brands including Smurfs, My Little Pony, Mighty Morphin Power Rangers, X-Men, Jim Henson’s Muppet Babies, Animaniacs, and Transformers. Loesch will collaborate with Pierson to advise on the development of channel brand strategy, ways to expand its coverage, and work to build advertiser participation.

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