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Genius Brands Appoints Macmillan as Global Master Publisher for Rainbow Rangers

RainbowRangersGenius Brands International Inc. builds the global licensing, merchandising, and retail program for its newest preschool series Rainbow Rangers with the appointment of the new master publishing partner for the brand, Imprint, a part of Macmillan Children’s Publishing Group.

Macmillan Children’s Publishing Group’s Imprint team will develop a range of books, including picture books, leveled readers, story, and board books for anticipated release in 2019. Imprint joins a list of previously announced licensees, including Mattel Inc. as master toy partner and Bentex as master apparel partner, as well as Handcraft Manufacturing for packaged underwear; Global Design Concepts for bags and backpacks; Jay Franco for bedding and bath; H.E.R. Accessories for jewelry and hair accessories; and TASTE Beauty for healthy and beauty products.

The retail program is expected to initially launch in the U.S. in spring 2019, and continue to roll out through back-to-school and holiday.  The CGI-animated series Rainbow Rangers is currently in production of season one and is slated to premiere next fall on Nickelodeon’s Nick Jr.

The Rainbow Rangers series follows seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of the world. The girls have different personalities and superpowers, and they live in the magical land of Kaleidoscopia.  Whenever there’s trouble for the people or animals of earth, the heroines ride across the rainbow to save the day.

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