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Genius Brands Expands Rainbow Rangers Licensing, Merchandising, and Retail Program

RainbowRangersGenius Brands International Inc. signed new deals for the global consumer products’ program for its new preschool brand Rainbow Rangers.

New partners include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft for bikes, trikes, scooters, and wagons; Kiddieland for foot-to-floor ride-ons; Kittrich/inkology for floor décor, stationary, and school supplies; and Kid Galaxy for bubble toys.

Mattel previously signed on as master toy licensee, joined by Macmillan Children’s Publishing Group’s Imprint for global master publisher. Additional licensees include Bentex as master apparel partner, Handcraft MFG for packaged underwear, Jay Franco Mfg. for bedding and bath, Global Design Concepts for bags and backpacks, H.E.R. Accessories for hair and jewelry accessories, and T.A.S.T.E. Beauty for health and beauty products.

The retail program is expected to begin to rollout in the U.S. next spring, continuing through back-to-school and holiday. The CGI-animated series will premiere next fall on Nickelodeon’s Nick Jr.

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Category: Character Licensing, Entertainment, Kids Properties, Television

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