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Genius Brands Expands Licensing Partners for Rainbow Rangers Retail Launch Next Year

RainbowRangersGenius Brands International Inc. continues to grow its range of licensing partners in support of next year’s Rainbow Rangers retail launch based on its new original preschool series by the same name. The CGI-animated series is currently in production on season one, and will premiere in fall 2018 on Nickelodeon’s Nick Jr.

New partners for the U.S. include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles. The Rainbow Rangers retail program will begin to launch in the U.S. late next spring, and continue through back-to-school and holidayRainbow Rangers partners are led global master toy partner Mattel Inc., and global master publisher Macmillan Children’s Publishing Group for its Imprint label. 

Additional partners include Bentex as master apparel partner; Dynacraft for bikes, trikes, scooters, and wagons; Global Brand Group’s American Marketing Enterprises for sleepwear; Global Design Concepts for bags, backpacks; GBG Socks dba Planet Sox for socks and legwear; Handcraft MFG for packaged underwear; H.E.R. Accessories for hair and jewelry accessories; Jay Franco Mfg. for bedding and bath; Kiddieland for foot-to-floor ride-on toys; Kittrich/inkology for room décor, stationary, and school supplies; Kid Galaxy for bubble toys; and T.A.S.T.E. Beauty for health and beauty products.

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Category: Character Licensing, Entertainment, Kids Properties, Television

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