Genius Brands International Inc. (GBI) will produce Spacepop, a new music and fashion-driven brand for tween girls, which features music by Ron Fair, character and fashion design by Han Lee, and stories by Steve Banks.

Currently, Spacepop features 100+ animated shorts. The chairman & CEO of GBI Andy Heyward, responsible for producing more than 5,000 episodes of TV series like Inspector Gadget, Strawberry Shortcake, Super Mario Bros, and Sabrina the Teenage Witch is spearheading the production process.

GBI has appointed Spacepop’s first licensing partner Imprint as the global master publisher. Imprint will launch the brand’s book series, starting with Not Your Average Princesses written by Erin Downing and illustrated by Jen Bartel in July.