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Former Rovio Licensing Experts Launch 5th Wave Brands

logo-small1Former Rovio employees Heikki Laaninen, Khalid Bur, and Mari Tuhanen have launched 5th Wave Brands, a new brand licensing agency that focuses on creating and executing global licensing programs for next generation of mobile games and entertainment brands. Rovio’s former senior vice president of brand marketing, Ville Heijari, has also joined 5th Wave Brands as a board member.

As licensing agreements are being signed and partnerships are soon to be announced, 5th Wave currently globally represents three mobile game brands, including Badland by Frogmind, Hill Climb Racing from Fingersoft, and Ruzzle, developed by MAG Interactive. Each of these games have a committed fan community and strong potential growth.

5th Wave Brands operates from Helsinki, Finland, and as mobile game brands become more important in the licensing industry, 5th Wave Brands is excited to work with promising new brands.

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