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Former Disney Executive Jonathan Symington Launches The Lantic Group

Jonathan SymingtonJonathan Symington, former vice president and general manager of global entertainment licensing at Disney Consumer Products, launched The Lantic Group, a business consultancy specialized in building brands through product launches, licensing strategies, and international expansion.

Based in LA with a network in the UK, France, Sweden, and China, The Lanitc Group offers global solutions by converging the tech, entertainment, and consumer products sectors. The Lantic Group provides specific category expertise in fast-moving consumer goods (FMCG), technology, consumer electronics, toys, fashion, publishing, movie, and TV studio content promotion. 

Prior to creating The Lantic Group, Symington spent more than 15 years in key positions at Disney Consumer Products and Disney Publishing Worldwide, in Paris, Beijing, New York and Los Angeles. During his tenure at Disney, he oversaw the global operations for book retail, book licensing, global licensing, live action studio licensing, and global entertainment licensing.

The Lantic Group is the latest agent to join Deer Little Forest’s international network in 25 countries, and will focus on establishing publishing as the first brand-building pillar of the property. Additionally, it will develop the promotional and customer loyalty programs for global publisher Panini, with FMCG brands and retailers across the U.S.

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