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Firefly Brand Management To Introduce Lucha Libre and Rey Mysterio at Licensing Expo

libre wrestleLuchador and Lucha Underground TV star, Rey Mysterio, will make a guest appearance at this year’s Licensing EXPO 2018, hosted by Firefly Brand Management. Mysterio will be available to sign autographs, pose for photos, and meet with fans and potential licensing partners between 10 a.m. and 1 p.m. on Wednesday, May 23. Firefly Brand Management is the appointed licensing agent for Masked Republic’s Legends of the Lucha Libre brand.

Mysterio is the luchador who turned pro when he was only 14 years old and went on to revolutionize not just lucha libre but all of pro wrestling in the 1990s. His legacy and the Mexican form of the sport were cemented in 2006 when he became the first luchador to become WWE World Champion when he beat Kurt Angle and Randy Orton at WrestleMania XXII.

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