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Finding the “Wow” At Toy Fair Part I

Imagine a brightly lit, stadium-sized room filled with toys. Imagine four days walking down aisle after aisle of the hottest items to hit shelves in 2011, including adorable plush, every gadget and gizmo known to man, games, games and more games and even encountering a mascot or two. No, this wasn’t the best dream EVER, it was Toy Fair 2011 held at the Javits Center in New York City. This is where the toy industry comes to meet every year and show off what will inevitably be on every kids wish list come holiday season.

It’s a hard job, but someone has to do it and here are just a few of the hottest licensed products at Toy Fair.


Bringing Home a Bit of Primetime TV and Big Screen Fun
Test your knowledge of everything Jersey Shore with a new trivia game from Cardinal Games. The new game, which hits shelves in March, is the perfect opportunity to impress your friends–and co-workers–with your knowledge of the MTV series.  Think the questions on Million Dollar Money Drop are a cinch? Well, the company will also debut a new board game based on the hit Fox show.

Pressman Toy is getting on the Smurf train with several new products based on the Columbia Pictures’ release, which hits theaters in August. The lineup includes a matching game, Race to Smurfs Village and a bingo-style game. Other big (and small) screen releases that translate to new product include an action-style game for Green Lantern, a Modern Family trivia game, and a new game for Happy Feet 2, where players fish for penguins.

From USAopoly, Pirates of the Caribbean will get a Yahtzee twist this year, as well as Glee and Family Guy. Other new products include Muppets Monopoly, Glee Cranium and a Three Stooges Yahtzee game.

There was so much to see at Toy Fair and this is just the first entry in our series on Toy Fair news. Stay tuned for more!

–Mackenzie Allison

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Category: Movie Licensing, Toy Fair


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