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Felix the Cat Launches New Licensees

FLX-c_logo_100th_colour (1)As Felix the Cat gears up to celebrate its 100th anniversary next year, it will launch a number of activities including new licensees, special product launches, and retail events. The Felix the Cat lifestyle brand continues to expand across EMEA and the U.S. with a number of new licensees brokered through CPLG.

Lauren Moshi, the Los Angeles-based apparel and lifestyle retail brand known for its line of graphic T-shirts, recently launched a womenswear collection available in department stores and specialty boutiques worldwide. Additionally, Bamford Watch Department will launch a special edition Felix the Cat x Tag Heuer watch this summer. Urban Outfitters in the U.S. will release a Felix menswear capsule collection this summer, and earlier this year, NailSnaps launched a range of Felix nail wraps.

Felix the Cat’s other recent design collaborations include fashion labels such as Coach, Bathing Ape, design duo Fyodor Golan, Dutch brand Scotch & Soda, and Mango. Next year, it will launch of a 100th anniversary apparel collection from U.S. licensee Ripple Junction. Additionally, Funko will launch a range of Felix collectibles and fashion accessories from Loungefly globally, beginning early next year. A centenary style guide will utilize vintage poses of Felix the Cat to be used across special anniversary product ranges and packaging.

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