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Fashion Design House Evy of California Joins Tamagotchi L.i.f.e. Brand

Bandai Co. Ltd., represented by Sync Beatz Entertainment (North America) and Evolution USA LLC (U.S.), have announced the signing of Evy of California Inc. to create a complete line of girls’ clothing inspired by the Tamagotchi L.i.f.e. brand. Evy of California is a fashion-forward apparel company and through the agreement, Evy’s exclusive U.S. license for girls’ apparel includes active wear, body suits, dresses, fleece, T-shirts, knit shirts and tops, leggings, pants, rompers, shorts, skirts, sweaters, sleepwear, and outwear. The line is expected to be ready for back-to-school next year.

The partnership of Evy and Tamagotchi L.i.f.e. follows an earlier announcement that Mighty Fine Inc. will produce Tamagotchi L.i.f.e. apparel for Juniors. These alliances advance the next phase for the new lifestyle brand, offering fans a full range of licensed products from home décor to accessories.

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